Bee World UK Limited and its affiliates t/a Jollibee (collectively, “Jollibee UK”, “us”, “we,” or “our”) recognize and respect your privacy and are committed to protecting it.

This Privacy Notice is intended to provide information about how Jollibee UK collects, uses, protects and shares your personal information in connection with online and in-restaurant services (“Services”) that Jollibee UK makes available in the United Kingdom (including the Jollibee UK website, social media pages, email newsletters, and in-restaurant ordering screens) and any other personal information collected by Jollibee UK which we receive from third parties such as delivery operators who share your personal information with us when you consent to receiving our marketing communications.

Table of Contents

1. Information we collect about you

2. How we use your information and purposes

3. Security, Storage, & Retention

4. Disclosing your information

5. International transfers

6. Your rights

7. Changes to our notice

8. Third party links

9. Contacting us

1. Information we collect about you

Personal details, such as your name, postal and email addresses, phone number, date of birth and other contact information, when you register with our online services (i.e. online ordering, sign-up for emails), marketing campaigns, or contact us by phone or email through our online services.

Transaction information, including information about the products you buy, prices, method of payment and payment details. Please note that your credit card details are not stored on our systems and they are only used in accordance with your payment instructions. Your card details are stored with our payment gateway partner.

Preference Data such as any marketing or usage preferences you provide us or that we may infer from the other data provided to us.

Correspondence. If you contact us, we will typically keep a record of that correspondence. This may include emails, telephone calls, which we record to assist us in training our staff and undertaking quality checks.

Other personal information you choose to provide us when you interact with us (including through social media).

Digital Asset Usage Data such as IP address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access our Digital Assets. When you visit our Digital Asset, cookies (and similar technologies) are used to collect information about your Digital Asset usage. You can set your browser to refuse all or some browser cookies, or to alert you when Digital Assets set or access cookies. If you disable or refuse cookies, please note that some parts of this Digital Asset may become inaccessible or not function properly. For more information about the cookies we use, please refer to our Cookie Policy.

Location Data. We also use GPS technology to determine your current location. Some of our location-enabled services require your personal data for the feature to work. If you wish to use the particular feature, you will be asked to consent to your data being used for this purpose. You can withdraw your consent at any time by disabling Location Data in your settings.

2. How we use your information and purposes (and our legal basis for the same)

• To provide our products and services and fulfil our contractual obligations with you, including payment processing and customer support.

• To manage our relationship with you, including handling feedback and conducting customer surveys, in fulfilling our contractual obligations or otherwise in accordance with our legitimate interests in keeping our records updated and analysing how our customers use our products and services.

• To personalise and enhance our products, services, and your overall experience by improving our existing technologies, developing new products, and using profiling technologies, in accordance with our legitimate interests in developing our products and services, and growing our business.

• To provide you, based on your consent, with general and personalised marketing communications, both electronic and non-electronic, and support our targeted advertising efforts regarding our products, services, and those of our business partners (including promotions and competitions). You can ask us to stop sending marketing communications by withdrawing your consent at any time.

• To conduct business analytics, such as consumer and operational research, to evaluate the effectiveness of our sales, online services, marketing, and advertising, and to analyse market trends and future customer needs. This is necessary for our legitimate interests in operating our business, understanding analysing how our customers use our products and services, developing our products and services, and growing our business.

• To ensure the security of our online services and in-store technologies, including detecting, preventing, and investigating security threats, in accordance with our legitimate interests in operating our business, administration IT and network security.

• To protect against, identify, and prevent fraud, other crimes, claims, and liabilities, in accordance with our legal obligations and with our legitimate interests in protecting our business and our employees, customers and other affected third parties.

• To safeguard the rights, safety, health, and security of our customers, employees, and the general public, and to protect our property, in accordance with our legitimate interests in the same, and in compliance with our legal obligations.

• To anonymise your data for internal and external use in ways that do not identify you.

• To comply with legal obligations and our Code of Business Ethics of Jollibee UK.

• To establish, exercise, or defend legal claims, in accordance with our legitimate interests in doing so.

3. Security, Storage, & Retention

Security
To prevent unauthorized access, processing, or disclosure of your personal information, and ensure security thereof, we have put in place suitable physical, electronic, and organizational procedures to safeguard and secure the personal information we collect, such as data encryption and access restrictions on our databases. However, no security system is impenetrable and we cannot guarantee the security of our systems at all times. In the event that any information under our control is compromised as a result of a breach of data security, we will take reasonable steps to investigate the situation and, where appropriate, notify those individuals whose information may have been compromised and take additional steps, in accordance with any applicable laws and regulations.

The transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our digital channels; any transmission is at your own risk. Once we have received your personal data, we will use strict procedures and security features to try to prevent unauthorised access. We urge you to take every precaution to protect your personal data when you are on the internet.

Storage
We store your personal information in a secured database, which may be accessed by our service providers, subsidiaries, affiliates, and franchisees only for purposes of providing the Services.

Retention
We retain your personal information for as long as your account is active or for as long as necessary for us to perform or provide the Services. If there is no activity in your account for thirteen (13) months, we will delete your personal information in accordance with applicable laws, rules, or regulations and with our internal guidelines. We may anonymize and/or aggregate personal information and store it to analyze aggregate metrics and trends.

4. Disclosing your information

We require all third parties that process personal data on our behalf to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions. Your personal data may be disclosed to the following parties.

Related Companies
We may share your personal information with our parent, affiliate and/or subsidiary companies to provide you with relevant offers, understand your preferences, and improve our Services. For example, we may combine personal information we collected with personal information collected by our parent or subsidiary companies to understand your purchasing patterns and customer preferences, conduct market research to improve our services, and make business decisions.

Service Providers
We may share your personal information with our service providers to fulfill your order, analyze data, and improve our Services. For example, we may share your personal information with companies providing services on our behalf, such as delivery services, payment processing services, web hosting services, web analytics services, consent management services, customer support services, marketing communications services, and market research services. Our service providers are not authorized to use or disclose your personal information for any reason other than for the purposes for which they were engaged.

Government and third parties for legal purposes
We may share your personal information to law enforcement bodies, regulators, governmental agencies, or to authorized third parties, as may be required by law or subpoena, or if we reasonably believe that such action is necessary to comply with the law and the reasonable requests of law enforcement or to protect the rights, property, safety, or integrity of the Jollibee Group, our employees, our customers, or others who may have a legitimate right to establish or defend.

Transferees and third parties in connection with a corporate transaction
We may transfer your personal information to transferees and third parties in connection with a corporate transaction, such as a merger, acquisition, bankruptcy, sale of any or all of our company assets, or other change of ownership or control. Should we undergo bankruptcy proceedings, your personal information could be regarded as an asset and may be sold or transferred to third parties. If such a transfer occurs, we will make reasonable efforts to ensure that the transferee handles your personal information in accordance with this Privacy Notice.

5. International transfers

Some of our staff are based outside the UK so their processing of your personal data will involve a transfer of data outside the UK. Information sent outside of the UK will be anonymised wherever possible and be used for business development purposes only.

Whenever we transfer your personal data out of the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

• We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data by the UK.

• Where we use certain service providers, we may use specific contracts approved by the UK which give personal data the same protection it has in the UK.

Please contact us if you want further information on the specific mechanism used by us when transferring your personal data out of the UK.

6. Your rights

Under certain circumstances you have the following rights under data protection laws in relation to your personal data:

Request access to your personal data (commonly known as a "data subject access request"). This enables you to receive a copy of the personal data that we hold about you and to check that we are lawfully processing it.

Request correction of the personal data that we hold about you. This enables you to have any incomplete or inaccurate data that we hold about you corrected, although we may need to verify the accuracy of the new personal data that you provide to us.

Request erasure of your personal data. This enables you to ask us to delete or remove personal data where there is no good reason for us continuing to process it. You also have the right to ask us to delete or remove your personal data where you have successfully exercised your right to object to processing (see below), where we may have processed your personal data unlawfully or where we are required to erase your personal data to comply with local law. Please note, however, that we may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.

Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing your personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process your personal data which override your rights and freedoms.

Request restriction of processing of your personal data. This enables you to ask us to suspend the processing of your personal data in the following scenarios: (a) if you want us to establish the data's accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it as you need it to establish, exercise or defend legal claims; or (d) you have objected to our use of your data but we need to verify whether we have overriding legitimate grounds to use it.

Request the transfer of your personal data to you or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which you initially provided consent for us to use or where we used the information to perform a contract with you.

Withdraw consent at any time where we are relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, we may not be able to provide certain products or services to you. We will advise you if this is the case at the time you withdraw your consent. You can ask us to stop sending you marketing messages at any time by following the “unsubscribe” (or similar) links on any marketing message sent to you or by contacting us at any time. Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a purchase, product/service experience or other transactions.

To exercise your other rights at any time, please email us at [email protected]. Please confirm any details to help us identify and locate your information. If any of the details are incorrect, let us know and we will amend them.

You will not have to pay a fee to access your personal data or to exercise any of your other rights. However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.

You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the United Kingdom’s supervisory authority for data protection issues (www.ico.org.uk). However, we would like the opportunity to deal with your concerns before you approach the ICO, so please do not hesitate to contact us before taking this step.

7. Changes to our notice

This notice replaces all previous versions and is correct as of 15 October 2024. We reserve the right to change the notice at any time.

8. Third party links

Please note that any external websites and any services that may be accessible through them have their own privacy policies and that we do not accept any responsibility or liability for these policies or for any personal data that may be collected through these websites or services, such as Contact and Location Data. Please check these policies before you submit any personal data to these websites or use these services.

9. Contacting us

If you have any queries, please contact us at

Bee World UK Limited t/a Jollibee

Email: [email protected]

Address: 22 Leicester Square, London WC2H 7LE, United Kingdom